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This is part of a two-page magazine ad that appeared in the December 24, 1965 issue of Life. The photograph was taken from the living room of a west tower unit, probably a “08” unit on about the 25th floor. In the distance are the east tower of Marina City and 75 East Wacker, also known as Mather Tower.
Sponsored by Edison Electric Institute, an association of U.S. shareholder-owned electric companies currently representing 70 percent of the electric power industry, the ad included illustrations of other all-electric buildings in Chicago, such as John Hancock Center.
The ad text read, “Now flameless electric heat brings new comfort to apartment living everywhere. In Chicago’s 60-story Marina City, the comfort, cleanliness and reasonable cost of electric heat have helped keep modern apartments like this virtually 100% rented.”
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